Will Lisil

Founder of MW3.biz, building technology that empowers creators and democratising access to digital tools.

Kenny Segal Makes One Album per Rapper, and Doomed! Gathers Three

Somewhere in the last third of Doomed! an unnamed woman appears in an interlude and says the quiet part out loud: “Break ups are… tough.” It is the smallest possible thesis for a record that spends forty-one minutes taking one apart.

What is easy to miss, underneath the wreckage, is that the man who built the room it happens in has done this before. Repeatedly. With almost everyone in it.

A Producer Who Works One Rapper at a Time

Doomed! — issued in full as DOOMED!: Rap Songs About a Relationship That Ends in Every Possible Universe — arrived on 14 August 2026 through Backwoodz Studioz. Fifteen tracks, forty-one minutes and thirty-two seconds, and a single producer credit: Kenny Segal, who also recorded and mixed it.

That credit is the pattern of his whole career rather than a one-off. Segal does not scatter beats across other people’s albums so much as sit with one rapper and make an entire record. The list runs long: So the Flies Don’t Come with Milo in 2015, Hiding Places with Billy Woods in 2019, Back at the House with Hemlock Ernst the same year, Purple Moonlight Pages with R.A.P. Ferreira and the Jefferson Park Boys in 2020, Ajai with Serengeti that year too, and Maps with Billy Woods again.

It is an unfashionable way to work. The economics of production reward volume and placement — a beat here, a co-sign there, a credit on something that charts. Committing months to one voice is the opposite bet, and it only pays if the record is good enough that people remember who made it.

Segal came to it sideways. He was raised in Rockville, Maryland, played cello in school orchestras, and went to the University of Southern California on a computer engineering scholarship before switching his major to audio recording. He started out playing drum and bass at the Konkrete Jungle party in the 1990s, met rappers from the Project Blowed collective there, and moved toward hip-hop from that direction. He was among the first musicians to perform at Low End Theory. By 2018, Mixmag was calling him “one of the best hip-hop producers in the city”.

The Guest List Is His Own Back Catalogue

Doomed! carries three guests: Billy Woods, Gothic Tropic and Hemlock Ernst. Two of those three have already made an entire album with the man producing this one.

Billy Woods made Hiding Places with Segal in 2019 and Maps after it, and runs Backwoodz Studioz, the label releasing Doomed!. Hemlock Ernst — Samuel T. Herring of Future Islands, under his rap name — made Back at the House with Segal, also in 2019. Woods turns up on “She Swear I’m Colorblind”; Ernst on “Unfinished Concrete Initials”.

A features list is usually assembled for reach: who brings an audience, who is having a moment, whose name changes the algorithm’s mind. This one reads instead like a producer’s address book, and it says something specific about how these records get made. The people Segal calls are the people he has already spent a full album with.

It is also the reverse of the approach a debut usually takes. Our piece on the debut that arrived with no guests at all covers an artist who declined every relationship he had; Doomed! spends the ones its producer built.

What Segal Actually Put Under the Words

The production leans warmer and heavier than the records Open Mike Eagle has made lately. Pitchfork’s Dash Lewis, scoring it 7.8, describes a palette of childlike synth melodies and classic funk grooves “slathered in the faded-memory haze of tape-hiss saturation”, and notes that even at their dreamiest the beats push harder than the cassette-loop psychedelia of Eagle’s recent work.

The reason that matters is structural rather than decorative. “Segal makes sure to keep the low frequencies hefty and the drums chunky,” Lewis writes, “offering Eagle solid ground to stand on at a time when he’s most at risk of floating away.” On a record where the writer is coming apart, the producer’s job description is ballast.

There are real players on it, too, which is part of why it does not sound like a laptop. Aaron Shaw plays saxophone on two tracks and flute on one, Jordan Katz adds french horn and trombone to the opener, Ryan Crosby and Mekala Session bring guitar, bass and drums to the early run, Diego Gaeta plays Rhodes, and Daddy Kev mastered it.

A Breakup Told in Comic Books and Cancelled Plans

Eagle, raised in Chicago and based in Los Angeles, wrote the album out of a five-year relationship that had recently ended, and he mostly refuses to be solemn about it. On the title track he lists everything he has ever bailed on — his therapist, his family, a run of anime shows — before landing on the indignity underneath: “This breakup shit is ass. I saw Superman by myself, I saw the Fantastic Four movie by myself.”

The jokes are the delivery mechanism, not the point. “The Many Hustles of My Lonely Time Traveling Uncle” piles up absurd rackets until the hook arrives — “I used to make a lot of money” — and reframes the whole thing as someone talking too much at a dinner party that is going badly. “The Irredeemable Magic Man” is blunter: “I know what I did, ’cause I did it so many times.”

Lewis notes that Eagle strips away much of the multisyllabic rhyming he is known for in favour of plainer sentences, and delivers a lot of the record close to a whisper. The album closes on “Watching a Movie Called Freedom by Myself”, nearly six minutes long, with a line that refuses the comfort the rest of the record has been circling: “Ain’t no post-credits scene / We can all just leave.”

The Critics Split on the Same Quality

Doomed! holds a Metacritic score of 83 from nine reviews and 7.8 at Any Decent Music from eight. Slant gave it four and a half stars, AllMusic four, Anthony Fantano 8 out of 10, Paste a B, and Pitchfork 7.8.

The interesting part is that the outlier disagrees about the same thing everyone else praises. Jon Negroni at Slant admired how “the music remains restrained, allowing Eagle’s bombastic thoughts to simmer”, crediting Segal with dusty loops and worn-down samples that make each track “feel lived-in rather than merely produced”. AllMusic’s Paul Simpson called it “easily Open Mike Eagle’s most relatable work” for anyone who has been through a hard breakup.

The Guardian was cooler, at three stars, summarising the album as a pair who “muster a breakup record with glistening beats and lovelorn lyrics that mull over grievances without resolve”. Even Pitchfork, broadly admiring, concedes that the hushed delivery can make the record hard to sit with.

Restraint is the quality being argued over in every one of those verdicts. Whether it reads as control or as withholding depends on what a listener wants from a breakup album, and the record declines to settle it.

Why the Partnership Model Keeps Producing

What the Segal method buys is consistency of intent. An album assembled from eight producers has eight ideas about what the rapper is; an album with one has a single argument, and the argument can be revised over months rather than negotiated over email.

It also builds something the industry does not otherwise generate much of: a small group of people who have each been through the entire process together and can be called back years later. That is what the Doomed! guest list actually is — not a reach play, but three rappers who have all made a record with the same man, in a room, at length.

For a producer six months removed from his own Antinomian Pandemonium, and a rapper a year on from Neighborhood Gods Unlimited, that turns out to be a workable way to keep making things.

Doomed! is out now on Backwoodz Studioz.

Overmono Oven-Baked a Cymbal to Get the Sound of Pure Devotion

Most producers chasing an unusual texture reach for a plugin. Overmono put a cymbal in an oven.

It had been coated first, in coffee grounds, crisps and vinegar. That is one of several things the Welsh duo did to their equipment while making Pure Devotion, and it is the clearest statement of what the record was for.

Damage as a Working Method

Announcing the album in May, Tom and Ed Russell said they wanted it to carry the physicality of the studio itself rather than the smoothness of software. “We ran tape over magnets, blew up some speakers, and finally utilized that dirt-cheap, overclocked FX unit we snaffled years ago in Bromley,” the pair said. “We even oven-baked a cymbal covered in coffee grounds, crisps, and vinegar.”

What sounds like a novelty is a reasonable answer to a real problem. Software instruments are consistent by design, which is exactly what makes them hard to make strange. A ruined speaker distorts in a way nobody has modelled, and a cymbal that has been baked in vinegar rings differently from every other cymbal on earth, because there is only one of it.

The Bromley FX unit is the detail that gives the method away. Keeping a cheap, unreliable box for years and finally building a record around it is not gear fetishism; it is the opposite. The value is in the unpredictability, and unpredictability is the one thing an expensive, well-behaved instrument cannot supply.

Two Producers Who Started at Opposite Ends

The brothers did not arrive here from the same direction. Before Overmono, Tom produced hard techno as Truss and Ed made drum and bass and rave records as Tessela, including 2013’s “Hackney Parrot”. They played together briefly in 2012 as TR/ER, then began producing as a duo in 2015, and released their first EP, Arla, through XL Recordings in 2016.

Those two starting points are further apart than they look. Hard techno is built on repetition and pressure; drum and bass on rhythmic complexity and speed. Overmono’s records keep both instincts in play, which is why they can move between a locked four-to-the-floor pulse and broken breakbeat without either sounding like a guest appearance.

The separate careers were substantial in their own right rather than warm-ups. Tessela’s “Hackney Parrot” became one of the more widely played British club records of its year, and Truss had built a reputation in a techno scene that rewards severity over melody. Merging those two catalogues into a single project meant giving up two established names, which is a genuine cost and not one most producers accept.

They also run their own label. Ed founded Poly Kicks in 2013, and it has put out music by Joy Orbison and Special Request alongside the duo’s remix of For Those I Love’s “I Have a Love”. The name Overmono comes from Overmonnow, the part of Monmouth they grew up in, which is a fairly literal way of signalling that the project is a family concern first.

What Is Actually on the Record

Pure Devotion runs to eleven tracks and came out on 7 August through XL, three years after their debut Good Lies. Four guests appear across it: John Joseph Holt on “Knight in Shining Prada”, Kindora on “Even Angels Ghost” and again on “Ballad” alongside Rock Floyd, and Ruthven on “Gem Lingo (ovr now)”.

The rest — “Slowmotion”, “Barum”, “Mialon”, “Laxbrook”, “Adre”, “After the Rain” — carries no feature at all. For a duo whose profile has been rising through collaboration, that is a notably self-contained tracklist, and it fits an album whose selling point is the sound of its own making.

The lead single, “Lockup”, works from an unexpected source. It reshapes “What a Waste” by the Birmingham post-punk group Fast Relief into a driving four-on-the-floor club track — a post-punk record turned into dance music rather than the more familiar traffic in the other direction.

That choice of source says something about where the duo look for material. Fast Relief are not a canonical sample, and rebuilding a guitar band’s song as a club track requires stripping out most of what made it work in the first place. The gamble is that the remaining fragment carries enough character to survive being put on a four-to-the-floor grid.

The guest list is unusual for a similar reason. Ruthven, Kindora, Rock Floyd and John Joseph Holt are not names chosen to move an album up a chart, and four features across eleven tracks is restrained by the standards of a duo who have recently shared singles with Fred Again.. and Lil Yachty. Overmono have also released through AD 93 alongside XL, and the record keeps the smaller-label instincts of that side of their catalogue.

Three Years Spent Getting Louder

The gap since Good Lies was not idle. Overmono spent it sharpening the live act: a world tour, a Boiler Room set recorded in Manchester, and a Glastonbury performance. They had already been named UK’s Best Live Act at DJ Mag’s Best of British awards in 2021, before the debut album existed.

They stayed visible on record, too. In 2024 they remixed the Streets’ “Turn the Page” and worked with Fred Again.. and Lil Yachty on the single “Stayinit”. Pitchfork placed “Good Lies” at number 80 on its 100 best songs of 2023.

That is a lot of momentum to carry into a second album, and it usually pushes an act toward the safer, bigger-sounding record. Choosing instead to build one around broken equipment is a deliberate turn away from that pressure.

Why Ruined Gear Sounds Like Something

There is a long precedent for this in dance music, even if the cymbal is a new variation. The genre’s defining sounds have almost all come from equipment being used incorrectly: the Roland TB-303 was built to imitate a bass guitar and failed, and acid house came out of the failure.

What the Russells are doing is that principle applied by hand. Rather than misusing a machine’s controls, they are altering the machine physically — heat, magnetism, overload — so the thing producing the sound is materially different from the one the manufacturer shipped.

The trade-off is that none of it is repeatable. Bake a second cymbal and it will not match the first, which means the record cannot be reproduced exactly even by the people who made it. For an album about physicality, that is arguably the point rather than a flaw. Our piece on how the loudness war quietly ended covers the opposite instinct, an industry spending two decades making records behave.

A Second Album That Refuses the Obvious Route

The conventional second album after a well-received debut consolidates: bigger features, cleaner production, a song built to be played at the largest possible stage. Pure Devotion has four guests, most of them from outside the obvious pool, and a sound palette assembled from things the duo damaged themselves.

It is a bet that the audience Overmono built through touring came for the texture rather than the polish. Given that the live show is what earned them the award before they had an album at all, that looks like a reasonable read of their own crowd.

Pure Devotion is out now on XL Recordings.